Platinum Asset Management

 

 

BRIEF:

3C to re-design the existing website to be more informative, user-friendly and responsive to attract new investors.

 

RESPONSIBILITY:

Research (competitors, users, functionality, contents) / strategy / managing work progress / collaborate with stakeholders and developers / ideation / wireframes and prototyping (Axure) / content mapping / testing / UI design  / files output (psd)

 

RESULTS:

An increase of the site visits and page views

An increase of enquiries and new investors

Clean and informative with daily updated data

User-focused with useful articles and tools