Simplicity is subtracting the obvious and adding the meaningful.
- John Maeda
My name is Susanna, and I’m a freelance Integrated Designer based in Sydney.
Over the years, I’ve had the opportunity to design and produce corporate marketing communications and advertising materials across a wide range of industries — including automotive, telecommunications, pharmaceuticals, mining, tourism, consumer electronics and gaming, health and beauty, charities, banking, insurance, and financial services. My early career began in Indonesia with BBDO, and since then, I’ve continued to evolve my practice here in Sydney.
​
In the past decade, my focus has shifted toward digital and website design, where I’ve deepened my skills in prototyping and UX. I’ve worked with tools such as Figma and have actively contributed to UX processes, approaching projects from a holistic customer experience perspective.
​
Most recently, I spent over five years as part of the creative team at Binge, one of Australia’s leading streaming platforms. During this time, I led the design and execution of campaigns, branding, and digital outputs, helping shape the platform’s visual identity and contributing to its rapid growth in a highly competitive market.
​
I enjoy the unique challenges each project brings and am constantly looking for ways to stretch creatively — whether by solving complex design problems or exploring new tools and techniques. I thrive in collaborative environments, and I’m always eager to keep learning and refining my craft.
​
Outside of work, I’m an avid reader (with a soft spot for historical fiction and dystopian genres), gym goer, a keen traveller, a foodie and mum to Whisky the cavoodle pup.